E-Business Profits

Greatness By Association In The Associated Greatness Video Template.

Restaurant videos are very trendy. If you need proof, just look on Google and see how many listings come up when you search for one. Making the video is just half the battle. The other half, is making it effective. Interestingly, there is no one model for an effective restaurant video. In this article I will be talking about what I call the associated meaning template of a restaurant video. In this template, the focus is drawn to an important image or event which takes place in the restaurant, and which adds importance to the atmosphere and desired qualities of the establishment, through the power of association.

I will present two examples of this type of video. The first is the first half of “The Rose.” http://www.foodreference.com/frvideos/html/local-rest-011.html , a viral video which in the end turns into a spoof. The first half of this video, the serious half, illustrates the associated meaning video template. Inside the restaurant we see a successful couple on a date. The restaurant is chic. There is mandolin music in the background. And the couple site before two glasses of wine. A waitress brings out a large red rose, which was presumably meant to be a gift for the woman. The couple are in the earlier stages of dating, and they are sufficiently matched so that romance can develop. Nothing is said about the restaurant, and nothing need be said, because it has been found to be a worthy place for a high caliber date, from which it takes referred importance.

The second video presents the associated meaning template in a totally different way. In this video, found at http://www.foodreference.com/frvideos/html/local-rest-010.html ,the late actor Dennis Weaver walks into the Mother’s Pizza-Past Restaurant, and presents their food to the public, In his friendly winning speech, the actor depicts the tasty panzerotti at Mother’s. The script is a bit like an informative restaurant narrative. But as we watch the video, we find ourselves just as interested in Dennis as in the pizza. And truthfully, the next time we pass a Mother’s Pizza, we’re liable to go in and order Mother’s panzerotti because it reminds us of the time we watched Dennis eating the pizza on a video. So what these two restaurant video have in common is a presentation of an appealing image or theme, which adds meaning to the restaurant via association.

Thanks to Winmax Video of California, producers of restaurant and corporate video for sponsoring this article.

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Tags: video