Many people get an idea for a video, an idea that has personal meaning, and they want to share it with the public. The problem is that when they present it, the effect they are trying to create, albeit great, gets lost. The “Nobles” video is an example of how this happens. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-032.html

This video tells the story of a downtown revival, in which an old restaurant and dance hall called the “Elite Café and Lounge” is being revived as a new restaurant called “Nobles.” Somebody got the idea that the Barbara Streisand hit “Those Were the Days.” would be perfect for a marketing video. The video starts off in blackness and the song comes on, and then we see still shots of the old lounge A little more than halfway through the video, there is a shift to a parallel shot in the new lounge, and the sound track beat is turned up to signal the change. A caption on the screen tells us: “Elite 1953, “Noble” 2005. and then “Those Days That Never End Are Back Again.”

A nine second segment towards the end of the video features shots of people dancing in the new lounge, this is the strong part of the video. The video as a whole has sentimental appeal. Unfortunately, the words of the song are telling us that the heyday of the lounge has ended, and this theme conflicts with the intent of the video, which is to create excitement about the new lounge. People viewing the video will be looking at the small 9 second segment squeezed into the end of the video, to get some idea about what the new restaurant is all about.

The videographer seems to have put the song and the sentiment first. He has enough of a challenge convincing people that the downtown can be revived and brought back to the way it was 50 years ago. But his choice of the song is telling the viewer that he is not so convinced himself that the days which ended can be brought back. The one little caption, which tells viewers that “Those Days that Never End Are Back Again,” is no match for a famous song which spans the whole length of the video.| Another problem with the video, is that it seems to put the music first and the visuals second. The song is a great song, and it probably does express somewhat the nostalgic memories people have of the Elite. However, in fitting the video around the meaning of the song, exciting visual representation of the new restaurant as an attraction in and of itself seems to be missing. So the video only accomplishes a fraction of what it should have and could have.

The moral of this video, play to the audience, and look at the video you are creating from the audience’s perspective. Show them what they need to see and want to see, to make a decision about coming to your place, and present your establishment in the strongest possible way.

Thanks to Winmax Video of California for sponsoring this report. Winmax produces restaurant videos trade show videos and corporate videos.

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Website traffic needs all the help it can get. There are numerous techniques to drive up traffic and one of the recent and well established is the video promotion technique. In this method short videos are made and hosted on the site which will give the visitors an idea about the services and products you offer along with what your existing customers feel about your services.

With video promotion the impact you can create is much, much higher than any text based methods. Videos are like real people talking to your customers and it gives an impression of personal marketing. Some times customers find it very tiresome to go through the website to find the details they want. Navigating through the various web pages also consumes a lot of time apart from the time it takes to read and assimilate the information. But with a short video presentation you can impart a huge amount of information in a short time. Your visitors will be able to gather all the salient features of your business and how they can benefit from it. They can learn in a jiffy about the range of products and services you can offer them. But all this is possible only if the video content is made with a lot of planning and insight. It is important to make the content sensible and informative. A meandering video that never seems to come to the point will be instantly switched off. Videos should also be made in a professional manner to create the right impact and image build-up about your company. A properly made video can go a long way in creating a lasting brand image for your company and increase traffic that results in sales.

The videos can be integrated into your website and can also be posted on other sites like Youtube that host videos. Posting the videos on sites that are allied to your niche area makes a lot of sense because people visiting those sites are interested in your kind of products and services before hand. There are two types of videos that are generally made – one is promotional which talks about the company, their products, their services and their offers. The next are testimonials where customers talk about their experience with your company in a positive manner – what they found appealing and beneficial, what are the advantages of doing business with you and so on. Promotional videos are just like advertisements that you might typically see on TV. They are usually kept short and catchy to grab the attention of viewers and invite them to go to the site to gather further details.

A good promotional video or testimonial video can land you instant business. A customer sharing his positive experience with you giving all the advantages of doing business with you helps to build instant trust and spurs the visitor to utilize your services immediately. It is therefore important for you to get professional video makers to do video promotion on your behalf – they can give it the right dimension to create maximum impact along with increased video traffic.

Most restaurant videos present their finest culinary offerings as an enticement to get customers to come out to their establishment. Many videos take pains to present the atmosphere of the place, in keeping with the reality that dining is an experience, and not mere eating. But some restaurant videos go beyond the presentation of atmosphere, and present their bar, pub or eatery as a place of romance and even serious love.

It shouldn’t surprise anyone that restaurants would present their eating spot as places of romance. In truth, a large number of marriage proposals are made at restaurants. And, they are usually the culmination of a courtship, which involved dining at fine eating establishments.

The Crosby’s restaurant video is one example, in this genre, where the video specifically uses the theme of love as a way of presenting the special atmosphere of the place. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-026.html

The video is set to background music supplied by a country singer accompanied by his own acoustic guitar playing. He is telling the story of his romantic encounter at Crosby’s restaurant in Acuna, Coahilla. The singer narrates how he struck up a conversation with a woman waiting to catch a train. He had come to Mexico seeking freedom, and she had come their while waiting for a train. They begin their conversation in the course of which they “paraded their troubles” before each other. One thing led to another, and as the singer said, he “fell in love for the last time,” i.e. met his match.

The song goes on and the lyrics of the song tell us to “blame it, (the romance), on Mexico,” and on too many Tequillahs and lime, which they apparently drank while talking together. In other words, he and the girl were swept away in love, by the atmosphere of Mexico and of Cosbys Restaurant.

This restaurant video is a pure example of the power of love in a restaurant video because it does not try to present the food at all, only the drinks, atmosphere and love. And certainly it could have presented the food, as Crosby’s is a restaurant, hotel and bar, which no doubt serves quality food. But the video producers chose not to. Rather, the video shows the special atmosphere of the Mexican drinkery, that was conducive to love and marriage. And this after all is the most powerful instinctual attraction known to man.

Thanks to Winmax Video of California for presenting this report. Winmax is a professional video production company that specializes in restaurant video and business and corporate video of all kinds.

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Driving up website traffic is the biggest challenge a website faces today. The market is flooded with techniques that promise the moon but how many of them really work and produce results? Video promotion is among the most popular current trends – as a highly impactful web promotion technique and is already a proven method. As every one knows a picture speaks a thousand words and a video can be said to speak much more than that. An impression created by a video on a visitor to your site could have a lasting impact and this in turn will make him/ her recollect it to others. Thus a small piece of impressive video matter can make your blog go a long way in terms of promotion.

When making a video there are a few things to be considered. These include content of the video and the way it is made are critical to the video’s success. The content should be crisp and to the point. No meandering or beating about the bush. It should also be for a short time but can have a “jolt” factor – some thing to make your viewers sit up and take notice of the proceeding. After all, the ultimate aim of your video is to popularize your products and services and increase website traffic. So make sure that your content is oriented towards that end in view. Next is to get the video made out by professionals unless you the website owner are a video professional yourself. Because even very good content can fail to impress if it is on a badly made video. Good editing, suitable audio, clear lighting and sequence of events are critical things that only a professional can do justice to. Not only that – professionals who are dealing with such videos day-in and day-out can give you many more innovative ideas to make your content more interesting and attractive. So it would be a good idea to spend money on getting your video done.

Videos of testimonials from existing customers and general promotional video are the two broad categories in video promotion content. Testimonials in any form serve to build trust among new comers to your site and encourage them to go for your products and services. A video testimonial has a more realistic element to it and the trust it can build is instantaneous. An existing customer that a new visitor can watch while he speaks favourably about your services is a great way to earn trust and generate instant business which is the ultimate goal of any promotion. Promotional videos have visuals and associated audio that promote your products and/ or services. They may even be accompanied by special graphics and special effects to enhance the impact on viewers. The video running time should neither be too long nor too short. It typically varies from a sew seconds to a maximum of four to five minutes. These videos when properly made are a cost effective advertising strategy and can help in business growth with increased video traffic.

Restaurant videos are very trendy. If you need proof, just look on Google and see how many listings come up when you search for one. Making the video is just half the battle. The other half, is making it effective. Interestingly, there is no one model for an effective restaurant video. In this article I will be talking about what I call the associated meaning template of a restaurant video. In this template, the focus is drawn to an important image or event which takes place in the restaurant, and which adds importance to the atmosphere and desired qualities of the establishment, through the power of association.

I will present two examples of this type of video. The first is the first half of “The Rose.” http://www.foodreference.com/frvideos/html/local-rest-011.html , a viral video which in the end turns into a spoof. The first half of this video, the serious half, illustrates the associated meaning video template. Inside the restaurant we see a successful couple on a date. The restaurant is chic. There is mandolin music in the background. And the couple site before two glasses of wine. A waitress brings out a large red rose, which was presumably meant to be a gift for the woman. The couple are in the earlier stages of dating, and they are sufficiently matched so that romance can develop. Nothing is said about the restaurant, and nothing need be said, because it has been found to be a worthy place for a high caliber date, from which it takes referred importance.

The second video presents the associated meaning template in a totally different way. In this video, found at http://www.foodreference.com/frvideos/html/local-rest-010.html ,the late actor Dennis Weaver walks into the Mother’s Pizza-Past Restaurant, and presents their food to the public, In his friendly winning speech, the actor depicts the tasty panzerotti at Mother’s. The script is a bit like an informative restaurant narrative. But as we watch the video, we find ourselves just as interested in Dennis as in the pizza. And truthfully, the next time we pass a Mother’s Pizza, we’re liable to go in and order Mother’s panzerotti because it reminds us of the time we watched Dennis eating the pizza on a video. So what these two restaurant video have in common is a presentation of an appealing image or theme, which adds meaning to the restaurant via association.

Thanks to Winmax Video of California, producers of restaurant and corporate video for sponsoring this article.

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Like many artforms of any substance, becoming a professional videographer necessitates patience, passion, and the ability to be flexible in a variety of different environments. Basically, video production refers to a person that operates in the video medium: moving images, sound on tape, camera, sound, lighting, etc. The job often involves working with a crew, under a producer and responding to various directions based on all types of criteria. Although, smaller projects can include weddings, independent films, small commercials, and corporate events, which can usually be taken on alone—without all of the external influences. A typical professional videographeris responsible for the up-keep on a variety of equipment; he or she must be able to edit footage, and must be at the cutting-edge of the latest technological advances. More duties involve operating the satellite, repairing video walls, editing in a multitude of formats, creating different styles of graphics, and programming a broadcast room.

As far as careers are concerned in terms of videography, novices often stand-in on non-paid or low paying gigs at first, in order to get their feet wet. Video production is an artistic craft, just like writing, acting, music, etc., so it requires diligence and the thirst to become better. Unfortunately, this may mean that a novice may have work alongside another paid videographer; remember, this hands-on experience can be a great chance to learn the tricks-of-the-trade. Of course any reputable videography company may be offering positions for beginners, so one should always be on the lookout for those opportunities. Careers in videography are pretty abundant, but of course so is the interest in those careers. It makes sense to have a side-job until you can make an appropriate transition, but it’s best to acquire the most hands-on experience before making the transition. A lot of successful videographers recommend taking jobs one often wouldn’t consider; for instance, companies in charge of pharmaceuticals internal training videos, tradeshows, and other sales videos that require a videographer. That’s a perfect way to make a name for yourself, and get your foot-in-the-door. Moreover, you can make a little money while you’re at it.

For those in search of videography Los Angeles careers, the market is quite plentiful—for obvious reasons. All of the major movie and music studios are housed in this wonderfully abundant city; and besides the movie and music industry, there are a variety of up-and-coming smaller businesses that require professional videographers. So if you’re not already in Los Angeles, that doesn’t mean you should jump on the next bus and cruise down here. Figure out what your immediate area has to offer; you may be surprised once you look deeply into the cracks. Again, like any passion and anything that contains any substantial meaning, its pursuit requires genuine effort, patience, and the ability to be resurgent. In order to turn your hobby into a career, which can pay anywhere in the neighborhood of $50,000 to $250,000 a year, one must begin small and take baby-steps until your experience meets the right connection. Like many creative industries, there certainly is no guarantee of success, but with enough tenacity, your chances are as good as any.

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