Archive for November 4th, 2010
Daytime TV Marketing Secrets You Can Use to Hook ‘em, Sink ‘em and Keep Your Prospects Coming Back Like Addicts For Life
If you are frustrated, burnt out, on the verge of broke and tired of wasting cash on marketing that does nothing to bring in new business to your dealership, get a cup of coffee and devote a few minutes of your time to learn some life-changing, client attraction strategies as used by the big guys in Daytime TV.
Yet before you begin rolling your eyes and thinking, “Come on, there’s nothing I could learn as a dealer by watching soaps!”….let me just ask you this one question:
Have you ever met a soap addict?
If not, bear with me for some time while I paint a quick scene.
Soap addicts the individuals who don’t mind driving home so that they don’t miss the most current story line. They weep during a character’s funeral as though they’ve lost a actual friend. They search the web for spoilers and other recaps if God forbid they miss a show. There’s even a 24/7 network dedicated to soap addicts so they could get their fix any time day or night. And think about switching networks? NEVER. These addicts are so loyal that crossing over to the other channel simply is not an option.
Pretty powerful stuff huh? If only you could duplicate that kind of client attraction and loyalty in your dealership…
Well wish no more because you CAN get your customer’s attention and keep it even in a challenging market using some of the consumer attraction strategies used by the creatives and marketing geniuses of daytime TV.
It is just not enough for these guys to go in front of the customers now and again. No, you need to be ever present in their lives. You need to become a fixture.
This begs the question:
How do you do this– and do it fast in your own dealership this year?
The secret answer we are about to disclose allows you to accomplish constant, continual results, relationships and open dialogue with your potential customers and clients and in a way that they would in fact enjoy.
With these auto marketing strategies, you’ll hook ‘em, sink ‘em and have them constantly returning for more every time.
In fact, these strategies are so powerful that once you start doing it… you would never be able to stop or your prospects and clientele might revolt.
No longer would you hope to be at the top of your prospective customer’s mind during their search for a new car-you’ll physically OWN their mind share….and they would love you for it.
It’s the same way daytime TV creates a loyal soap addict. You too can have loyal addicts of your store and personal brand.
Not to mention, this idea super charges social media, puts relationship building on steroids and gives you an instantaneous unfair benefit above all your competitions.
Plus, when you implement this strategy, you’ll become an instant celebrity and everybody would know you exist. No more, “Trying to get your name out there.”
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com
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