E-Business Profits

Do You Despise Hard Selling? Here’s Better And Easier Method To Become Rich In The Car Business – Part 1 A common trait we have noticed among several dealers lately is burnout.

Dealers are burnt out with the auto business, they’re burnt out with chasing leads and they are sick to death of forcing outcomes merely to stay alive. There’s just no light at the end of the tunnel. Success feels light years away.

So what’s the reason of all this burnout?

It’s merely because the conventional way of doing business in the car industry is broken. Several of the old techniques of getting customers and marketing your product or service will no longer work.

So in reality, success IS light years for the dealer even now using traditional lead generation and customer attraction techniques. How can you run a business while chasing down leads, making numerous calls, pushing for meetings, clinging to the hard sell and forcing outcomes all at the same time?

You can’t… and that is the reason most dealers are going under right now.

So what works? What could you do to revitalize your efforts and start attracting clientele to your store?

It all starts by understanding things from your prospects’ perspective.

You see, when conventional customer attraction means are utilized in the car business, the experience is as equally uncomfortable and unnatural for your leads and clientele as it is for you.

The client is on the receiving end of your manual brute force attempts and usually feels like an animal being chased by a newbie hunter who won’t give up the fight. They feel pressured, hounded and beaten… and ultimately a weak few may give in and move forward. But the majority would run, and stay away for life.

This doesn’t simply apply to your personal sales effort either. Your external marketing is doing an equally brutal hack-job on your personal brand and on your prospects’ or clients’ conception of you. Interrupting them, bombarding them and puzzling them, not to mention wasting their precious time is no way to build an authentic relationship.

You do not require a degree in marketing psychology to see how you are sabotaging your efforts by doing the types of promotion and hard selling habits as I touched on above. You are just working against yourself-alienating more individuals than you draw in… which obviously makes for a horrible bottom line each month.

Well here comes the scary part.

The cost of this forced, unfocused and barbaric approach is vast. Prepare yourself. It is hideous, it’s scary and it is familiar. More work, more waste (both time and cash), more frustration and lower gross. All of which means you put less cash in your pocket, children’s academy fund and retirement account.

When you use the conventional approach and it is not working the symptoms you experience are more hours spent working every week, more marketing that does not create results, less cash to operate and grow and a lot more disappointment and frustration.

Eventually you lose, either by getting so burnt out that you can’t go on anymore or your dealership is forced to close because it cannot maintain its operating budget.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

Tags: Auto Motive Advertising, automotive advertising, automotive marketing, car dealer marketing