E-Business Profits

Tips For Writing Search Engine Optimized Content

So you have got an idea for an article that contains some nice information and a fresh perspective. An article like this can get you attention from the big names in your industry. The problem is, without good search engine optimization, that article might just sink to the depths of the Net to lurch in obscurity. How do you get your great matter seen by thousands upon thousands of net users? Here are a couple of tips:

* Go Easy On Keywords: This may seem counter intuitive, but it follows the logic of search engines. If you stuff lots of keywords into your matter, you run the risk of search engines thinking your matter is just spam. Use your keywords naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines such as Google are only in business because they offer users with related results, and their methods of search have developed to figure out how to catalog good, helpful matter, so why go against it?

* Keep On Topic: If your content can make a logical leap from dinosaurs to robots, then that is good for one page. Or else you would need to put separate subjects into different pages. By focusing on a specific topic and a handful of key phrases per page on your website, you up the odds of that particular page ranking on search engines. Bear in mind: search engines catalog every page independently, not your site as a whole. Use this to your advantage to draw in visitors searching for very specific content.

* Use Images: The Internet is a visual medium, and individuals respond well to images which complement your matter. Make sure that the images are not too big (to avoid long load times for viewers utilizing slower Internet connections), and ensure to use the ALT tags of the image. These tags are part of your web site’s code which describes your pictures. The viewer does not see them, but search engines do, so this can assist to drive additional visitors.

* Check Your Spelling: There are a segment of search engine optimizers who consider that purposely using misspelled words would help you rank in searches where the user misspells the search term. This does not make sense. When you key in a misspelling in Google and other search engines, they print above the results “Did you mean…?” The percentage of individuals who would continue to browse search results from a misspelled search versus people that would either search again with the right spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.

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