E-Business Profits

Gathering Hits To Websites With Facebook

In this article I will describe features of Facebook, which are important for generating traffic to your website and build lists of contacts. These features allow not only keeping contact with your friends, but promoting your Home Based Business products and getting opinion and suggestion from your customers.

Social media optimization is a part of Internet marketing. It is used for generating traffic and building backlinks. It is an essential part of search engine optimization.

One of the most popular Web 2.0 websites is Facebook. Your profile page, which is called the wall, is a useful feature for promotion your business and creating buzz about your new product, if such exist.

You can also join to any group of your interest and promote your product not only between friends, but to other people. Actively participating in the group discussions, you will discover new companions and your potential customers.

To find any group of your interest you can use the quick search box at the top right corner of the top menu. For example, type in groups and hit enter. You will be redirected to group page, where there is another search box underneath the menu. Use this search box to find desired groups.

You can not only be a part of in various groups, but to create your own group related to your products. A link from your website to Facebook will give your customers a chance to give feedback which is essential for developing your business.

There is another useful feature of Facebook. It is the Facebook Marketplace. You can find it by typing Marketplace word into the search box. It allows you to buy a product or post for sale on Facebook Marketplace. However, as an Internet Marketing expert you will find that Facebook Advertising is even more useful for your business. The Facebook Advertising lets you to optimize adverts by:

* Targeting your audience
* Adding title and content
* Adding image to your advert

There are filters for targeting your audience such as:

* Location
* Age
* Sex
* Keywords
* Education
* Workplace
* Relationship status
* Relationship interests
* Languages

There are two options for payment:

1. pay per click (CPC)
2. impression (CPM)

This service allows to track your progress with real-time reporting, which shows who is clicking on your adverts. Analyzing the report you will be able to modify your adverts to maximize results.

One of the newest features of Facebook is called the Facebook Pages. It is a page, where you can present your organization, product or public personality. It allows posting content by admin and creating conversation with Facebook users. It has the flexibility of multiple customizable tabs. Each post on the Page will appear in the News Feed. You will be able to interact though Facebook Page with your friends, clients and colleagues. With News Feed they can pass information about your business and services further to other people. This will increase amount of your potential customers.

In this article you have learnt how to generate traffic to your website and promote your business with the use of Facebook. You have obtained methods to establish a strong relationship with existing customers and build lists of new contacts.

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